This is my example of Primary research from my advert project, it includes answered survey results for the people that watched our re-branded advert.
Another example of primary evidence is Pre production paper work that includes location recces, location release, talent releases and budget sheets.
This here is an example of feedback that i gained as primary evidence from my E-Sting project
Secondary Research
This is a good example of secondary research as the information has been found online.
Another source of secondary research was this example advert i chose to analyse.
This advert is made to promote the department store 'John Lewis' - the whole point in the advert is to get people into the store at its most peak time, christmas. The audience that it is directed towards is for everyone really, for all ages. It is made up of real life and an animated penguin to make it appeal to children as well.
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